Coverage: Fujifilm X-Summit May 24 2023

The May 2023 iteration of Fujifilm’s X-Summit will be held on 24 May at Hua Lamphong Train Station Bangkok, Thailand. Catch the live video below! (56 mins more to go from 24 May 15:04 p.m Thailand time)

This is the first time in my approximately 8 years of writing Fujifilm equipment reviews and previously running the local Fujifilm Facebook group ( I have since moved on and am now helping to moderate the Fujifilm GFX and FujiFanBoys groups instead) that I am attending X-Summit with previous attempts not possible due to restrictions at work.

Look forward to my upcoming review of the new camera release from Fujifilm during the session later too!

I sincerely thank Mr. Yu Cheng Leung and Ms. Carmen Low of Fujifilm Asia Pacific (Singapore) for extending the invitation.

All timings shared are in local Thailand time.

X-Summit Reception

2023 May’s Fujifilm X-Summit is held at the opened in 1916 Hua Lamphong Train station situated in Bangkok, Thailand. Meeting up with all the great people working at and with Fujifilm is always a great pleasure.

Opening Speech

3:46 p.m. – The emcee steps onto the stage and shares the rich history and unique design features of Hua Lamphong Train Station

3:52 p.m.

The theme of the 2023 Fujifilm X-Summit “Unleash Bangkok” is shared.

Director and Senior Vice President, Mr. Masamoto Yamamoto takes to the stage and welcomes the participants. He shared the history of the Fujifilm X-Summit and how Fujifilm has organised the X-Summit event across the world including countries from Dubai to Tokyo to now Bangkok.

He shared the unprecedented demand for the 5th generation X-camera bodies, naming the X-H2S, X-H2 and X-T5 and he is confident that the new product being launched today will meet expectations.

World Premiere

4:00 p.m.

Mr. Yuji Igarashi shares in a video the rich history of Thailand and the X-photographers working on the now formally announced Fujifilm X-S20, touted as the Perfect companion hybrid camera for the traveler.

Fujifilm X-S20 camera – for the traveler.

The Fujifilm X-S20 shares the 26MP sensor of X-Trans IV and X-Processor 5 of the 5th generation cameras. The X-S20 is not only compact but only equipped with a high-capacity NP-W235. He claims the X-S20 can capture up to 750 shots (according to CIPA standards) per charge.

A 7-stop 5-axis IBIS with a GN7 (at ISO) built-in flash ensures the X-S10 is a capable camera for the traveler.

The new VLOG mode and video capabilities of the Fujifilm X-S20 are shared, and some handy functions for the traveler, such as the direct access of functions such as background defocus mode, self-timer, product priority mode) from the LCD.

The camera cooling accessory FAN-001 is also introduced as an option for the Fujifilm X-S20, helping to maintain optimum operating temperatures.

The X-S20 is priced at USD 1299 and will be available in June 2023.

New Fujifilm App, the X-App.

The updated App, X-App, for Fujifilm cameras is announced, with many useful functions such as geotagging. iOS and Android versions will be available on 25 May 2023, allowing connections of up to 5 devices from the same smart device.

Activity Log is a new function in the app that displays information about the photo session to the user. One can also see all the images and time of the shots taken together with a map of one’s journey. One can even access the history of the camera, such as the total number of shots taken by each X-camera one has in the Activity Log.

The X App is compatible with all modern Fujifilm GFX and X-mount cameras with Bluetooth functionality.

Firmware updates.

Mr. Jun Watanabe joins the video and announces the firmware updates for the Fujifilm X-H2 and Fujifilm X-T5 are ready with a more advanced autofocus algorithm. Motion Prediction Algorithms now help to ensure even more reliable tracking. Subject detection capability has also been enhanced with more recognizable subject types like insects and drones.

Fujifilm XF8mm F3.5 R WR

The XF8mm F3.5 R WR is now announced. It is the widest lens in X-mount with a horizontal viewing angle of 112 degrees. With a filter diameter of 62mm, this lens has been designed to easily adapt filters. This is especially useful for ultra-wide lenses, which photographers use for landscape, architecture, and professional work.

The Fujifilm XF8mm F3.5 R WR is priced at USD 799 and available at the end of June 2023.

Specialists and X-Photographers sharing.

4:48 p.m.

Sharing by X-Photographers and Product specialists on their experiences with the newly announced Fujifilm X-S20 and XF8mm F3.5 R WR from the Thailand Fujifilm team starts.

Closing

5:02 p.m.

The sharing ended, with the participants encouraged to go to the touch-and-try activity corners set up.

Thank you!